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Hyper-Personalized Virtual Fitness Coaching

Fitness built for your life, not a life built for fitness

The best workout plan is tailored around your needs, your life, your reality. MinMaxFit helps you maximize your energy, strength, and confidence without taking over your schedule.

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Who MinMaxFit Is Best For

You've got a lot going on. Between work, family, and everything else competing for your time, traditional fitness programs just don't fit. You need a coach who understands that motivation looks different every day and will help you stay on track towards your goals no matter what life throws your way.

The Tired Parent

You want to keep up with your kids, but by 6pm you're running on fumes. The couch (and the phone) wins every time.

The Desk Worker

Eight hours in a chair, and your body lets you know it. You want to feel better but don't want health and fitness to feel like another job.

The Uncertain Beginner

You know where you want to be. You're just not sure how to get there without wasting time on the wrong things.

The Comeback Story

You used to be active, but life happened. Injury, stress, or just falling out of routine—now you want to get back but don't know where to start without risking burnout or re-injury.

The Gamer

You spend hours perfecting your gameplay, but your body is paying the price. You want to level up your physical health without sacrificing your gaming time or competitive edge.

The Hyperfocused Brain

You dive deep into new routines with intense focus, but after a few weeks or months, the novelty wears off and everything falls apart. You need sustainable systems that work beyond the honeymoon phase.

MinMaxFit is a safe space that welcomes everyone. Regardless of your background, identity, body type, or life circumstances, you deserve to feel comfortable and respected while working toward your goals no matter who you are, where you are from, or who you love.

Meet your coach

Brandon - MinMaxFit Coach

Hi, I'm Brandon, Founder and Coach behind MinMaxFit

I'm a personal trainer with 5 years of hands-on certified experience, 20 years of fitting fitness into a desk-job lifestyle, a teaching role at a 24/7/365 university, and a husband and father to a large family.

MinMaxFit exists because I needed to keep myself motivated in a busy, stretched-thin lifestyle. I needed something externally motivated, respectful of my responsibilities, and designed to keep things fun.

I needed fitness to fit into my life without having to obsessively focus on it.

As someone diagnosed with ADHD, I understand firsthand how hard it can be around days 75-90 to keep going. "Just stay disciplined" and "just stay consistent" don't really work for people like me—sometimes even triggering a rejection sensitivity response without realizing it. I've worked with students, colleagues, and clients across many different neurodivergent types, and while we don't always get it exactly right, I'm empathetic to work within the needs of different brains and bodily abilities to find what uniquely works for each of us.

I will support you through kind and candid feedback. If you are looking for drill sergeant style motivation, I am not the coach for you.

Book a free one-on-one coaching assessment

100% Free
20 Minutes
Virtual Call
No Obligation

Let's chat for 20 minutes to learn more about your goals and why MinMaxFit may be the right choice for you.

What we'll talk about:

  • What's been holding you back
  • Your goals and where you want to be
  • Your schedule and availability
  • Any health considerations or limitations
  • Whether MinMaxFit is the right fit for you
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It matters to you. It works for you. It grows with you.

The MinMaxFit Philosophy

How we think differently about fitness

We believe you should only fight friction in the gym, not while getting there.

We work together with you to build a plan from the other direction to fit around your goals, your schedule, and your responsibilities. No cookie-cutter gym sessions. No one-size-fits-none meal plans. Just unique, smart, and sustainable habits designed to work for you.

This isn't about perfection, it's about progress that fits your reality. Every program starts with understanding your constraints, then building around them. The gym is where the work is done, but the results show up in your life.

Success with us feels like a more fulfilled, activity-filled life where we celebrate our human experience.

Where you are

We start by understanding your current situation, constraints, and what's been working or not working for you.

Where you're going

Together, we define clear, realistic goals that align with your values and what you want your life to look like.

How you want to get there

Your preferences, schedule, and lifestyle shape the path. We build a plan that works with your reality, not against it.

What you become

You develop sustainable habits, increased confidence, and the energy to show up fully for what matters most to you.

What happens when you get there

Success becomes your new normal. You have the tools and knowledge to maintain progress and adapt as life evolves.